1. Tim, you have written for many great publications. Are you a writer who ended up working in golf or a golfer who ended up writing?
I began my writing career as a journalist for UPI and The Canadian Press news agencies. I was a golf nut and began writing freelance articles for SCOREGolf Magazine in 1986. I was keen to go freelance and have more control over my agenda when I won a North American writing award for a story on pesticide-use on golf courses. That helped in the decision to go freelance in 1992 and for six years I wrote for almost every golf publication in North America, penned two books (including the Moe Norman biography) and a wrote a column in The Financial Post. In 1998, I moved into the public relations side of the business with my own company, O’Connor Media.
2. Who are some of the clients you work with today and tell us what O’Connor Media does for them?
O’Connor Media provides public relations consulting to the golf industry. We’re based in Rockwood, Ontario, about 45 west of Mississauga. With our expertise and relationships across Canada and through the U.S., we are focused exclusively on the golf industry. We help our clients achieve their goals through media relations, strategic counseling, event and project management, writing and editing, magazine editing, web design and e-marketing–in essence, we provide a full range of communications services.
Our clients include ClubLink Corporation
, Nike Golf Canada, International Pairs Canada
, The Ericsson Ultimate Nassau Tournament
Presented by Rogers Wireless and The Globe and Mail (we co-ordinate the biennial ranking of Canada’s Top 100 Public and Resort Courses).
In 2005, we handled media relations for:
–The Tiger Woods Invitational Presented by Nike Golf Canada at Magna GC
–The Return of the King Presented by the Greens and Dreams Foundation at Weston G&CC (Celebrating the 50th Anniversary of Arnold Palmer’s victory in the 1955 Canadian Open)
–The Glenlivet Cup at Eagles Nest GC
–The Grand Niagara Club (Media Day)
O’Connor Media has also worked with U.S.-based Myrtle Beach Golf Holiday and The Putting Arc Inc., as well as Virtually Perfect Golf Inc., International Club Network, Thomas McBroom and Associates, Book4golf.com, Accuform Golf Corporation and OslerBrook G&CC.
To contact O’Connor Media, please phone 519.856.9421 or email oconnormedia@cogeco.ca . Our web site is under construction.
3. As a person who has been around the golf industry for a little while, what do you think about the number of new courses opening every year in Canada? Does this hurt or help the industry because I hear courses tell me they often struggle to fill tee-times.
Like the real estate people say, it’s all about location. New courses that open in markets that have been under-served with a particular style of club that has a large population base to draw from to support that kind of club can do well.
Courses that open in markets that is already well-served for a niche of the market can struggle.
For example, Tom McBroom-designed Firerock opened just southwest of London, Ontario, last year and has done fairly well from all reports. The background is that London has been growing like topsy with a large professional population. That area of the city and region did not have a top-scale daily-fee course. The owners of Firerock saw that opportunity and made their move to serve that sector of the population that was looking for a first-class golf for recreational and business golf and for corporate tournaments.
4. I am assuming you have also played a number of top courses in Canada. Everyone seems to have their own opinion on the best courses. Can you give us your top 3?
1) Rocky Crest
2) Highland Links
3) Devil’s Paintbrush
5. What are you most looking forward to in the 2006 Canadian golf season? Are there any new courses, equipment, training aids, etc that will have all us golfers buzzing next year?
I’m most looking forwarding to just playing again, especially with my two boys who are getting more keen about golf every year. I’m frankly too connected with clients to give an answer that would not appear compromised.